Media Studies Mass Media

hAbstract: This exposition investigates what the media, broad communications and mass correspondence is. Just as a significant spotlight on the hypodermic needle hypothesis otherwise called the enchantment slug hypothesis on the gathering investigation, the latent crowd and the encoding and disentangling model concerning applicable scholars and articulations and models from Africa and different nations. Taking everything into account this exposition expresses that the gathering examination and the hypodermic needle hypothesis both are significant and complex in understanding the media and the dynamic and latent audience.The hypodermic needle hypothesis and the gathering investigation is an entangled hypothesis in the media world. These two hypotheses investigate how the media influences its crowds, both dynamic and aloof. This article will investigate through important models and thoughts from scholars, the hypodermic needle hypothesis and the gathering examination, what they are and what job it plays in the media world and how the media influences the aloof crowd. The media is â€Å"a differing assortment of ventures and practices, each with their strategies for correspondence, explicit business interests, imperatives and audiences† (Briggs and Cobley, 2001 ;1).And broad communications as indicated by TheFreeDictionary is, â€Å"A methods for open correspondence contacting an enormous crowd. † The media is wherever in social orders today and individuals view or tune in to such a great amount of sorts of media each and every day. Subsequently the media that is taken in influences its watchers and audience members subliminally and don't know about the effect that the media has on them. Mass correspondence in this way, is the â€Å"process of changing a message made by an individual in a gathering to huge crowds or market through a changing gadget which is the medium† (J. Baran, Introduction to Mass Communication).As Connell (1984 :88) says t hat it is normal that media’s message is twisted and misjudged by society. Along these lines it impacts the general public subliminally purchase the manner in which they act. The crowd assumes an essential job in the media world, supposing that the crowd didn't exist neither would the media. (Hanes) The media conveys data to the crowd and the crowd is there to get it. â€Å"Audiences are not clear pieces of paper on which media messages can be composed; individuals from a crowd of people will have earlier mentalities and convictions which will decide how viable media messages are. (Abercrombie 1996, 140). Thus, the message got by the crowd and how they decipher that message will rely upon the foundation of the crowd individuals, for example, their qualities and convictions, their perspectives and their conditions. Moreover, there are two kinds of crowds that are believed to take in media, the dynamic crowd and the detached crowd. The dynamic crowd connects with the media giv en to them, and they have the information to challenge the messages that the media provides for them.The uses and delights model that was first communicated in the United states during the 1940s (Moores 1993) accepted that crowds were dynamic and that they had a decision concerning the writings they got, and that they had the option to pick the one that would fulfill their necessities. The uninvolved crowd, as observed by the hypodermic needle hypothesis simply acknowledge all the data given to them. â€Å"Passive crowd a group of people that doesn't cooperate with the media and†¦ it has no control of the medias impact on them†¦ † (Unknown. www. aber. c. uk. ). The hypodermic needle hypothesis expect that â€Å"the crowd is uninvolved in getting and understanding of media messages. † (Hanes, 2000). The media is seen to legitimately influence the inactive crowd and that it will have the ability to straightforwardly impact the crowd, on the grounds that the cro wds simply take in and acknowledge what the media provides for them. Kids are frequently observed as a uninvolved crowd since they don't completely comprehend what they are seeing, consequently are influenced subliminally and regularly carry on what they have seen on TV.Teenagers regularly attempt to duplicate their superstar good examples and dismiss what is genuine and what is dream (Manali Oak) The hypodermic needle hypothesis which was investigated by the Frankfurt School otherwise called the enchantment projectile hypothesis is a celebrated hypothesis that expresses that the media is a needle or enchantment weapon and that it â€Å"injects the message into the crowds brain and it causes changes in the audience’s behaviour†¦ towards the message. †(Unknown. poundedmonk. wordpress. com ). The crowd is inactive and accordingly the message is infused into their brain without their knowledge.Harold Lasswell was a notable scholar of the hypodermic needle hypothesis expressed that â€Å"the new broad communications could legitimately impact and influence open impact. † Meaning that when the crowd (which is aloof) sees something on the TV or hears something on the radio, it influences the crowd legitimately and unwittingly, and might change the manner in which the crowd sees a specific subject. For instance, in 1930 Orson Wells made a phony news release about an outsider attack in an American city called Grover’s Mill.He communicated this message on a Radio Station program called â€Å"The War of the Worlds†, and it came to around twelve million American individuals. Because of this communicate the entire nation was in mayhem. (Taken from :communicationtheory. organization) Additionally the Hypodermic needle theory’s supporters accepted that in light of the fact that the crowd is uninvolved in that they get and acknowledge the messages given to them by the media messages that, they put an incredible accentuation on th e content itself and the force that it has on the audience.However on the grounds that that data about the writings are so promptly accessible and simple to get to, that the Hypodermic needle hypothesis is commonly ignored by numerous different scholars when they consider the crowds reaction to the media . (Thought taken from: Phillip J Hanes) a case of this is when politically-sanctioned racial segregation came without hesitation in South Africa, the white government controlled the media and demonstrated the individuals of color as frail and substandard compared to the white individuals and that they are the prevailing race and ought to be in charge.Most of the white watchers accepted and acknowledged this data and accordingly rewarded the individuals of color like they are sub-par compared to the white individuals, and along these lines a portion of the individuals of color started to accept that they are second rate compared to the whites. (Worldwide Afro Mass Media) However the hypodermic needle hypothesis â€Å"was not founded on experimental findings†¦ rather it utilized assumptions†¦ about human instinct. † and that â€Å"People were accepted to be†¦ constrained by their natural instincts†¦ † (Lowerg and Delfleur, 1995 . p. 400).As an outcome the Hypodermic impacts model is â€Å"considered to be an insufficient portrayal of the correspondence among media and the general population, as it doesn't consider the crowd as people with their own convictions, feelings, thoughts and perspectives. † (Unknown: www. aber. air conditioning. uk). Thus the statement above shows the difficulties that were excited by different scholars when it went to the hypodermic needle hypothesis of how data was simply acknowledged by the uninvolved crowd. Also the gathering examination assumes a significant job in the media.The gathering investigation is the manner by which the crowd gets, acknowledges and deciphers the message given to the m in the media (www. historical center. television. com). The way that a group of people will get and decipher a message in the media ordinarily relies upon their â€Å"socio-monetary position, sex, ethnicity, etc. † For instance if four individuals from various individuals from various social orders, watch a similar program, every one of them will have an alternate view on what they have quite recently watched, demonstrating that the manner in which they get a message will be etermined by their own distinction. (Diary of Communication, 1990, vol,40, no1, p. 73) The hypothesis on crowd gathering has considered â€Å"the singular individuals from the crowd. It understands there is a favored significance in the content, yet in addition places accentuation on the crowd during the time spent developing an importance. † (Hanes: www. aber. air conditioning. uk/media) implying that the gathering hypothesis doesn't simply take a gander at the crowd as entire, however just as t he people in a group of people and how the medias messages influence the individuals.In South Africa, research has been done, that shows that they youth in South Africa is very affected by the media got from North America. Young people watch unscripted TV dramas and accept that so as to be well known and enjoyed by their friends they need to look, act and be a sure way. Subsequently demonstrating that the young, contingent upon their segment that they are in are intensely impacted and affected by the messages that they get from the media. (M. Way: Journalism and Mass Communication). Hals encoding and unraveling model draws up on Abercrombie’s (1996) â€Å"dominant text see and the prevailing crowd see. The prevailing content view expresses that the content is increasingly significant on the grounds that the crowd is uninvolved they will be affected by the messages given by the media. While the predominant crowd see expresses that the crowd is increasingly significant in ligh t of the fact that it â€Å"is up crowd to break down and decipher the content. † (Hall; 1980). The upside of the encoding and interpreting model is that â€Å"it understands that the importance made by the crowd is influenced by different variables †including socio/financial structures and past encounters, yet in addition including the setting where the media message is expended. † (Hanes: www. aber. air conditioning. uk/media).This explanation implies that in the event that one individual stares at the TV while being diverted by two kids will get a unique in relation to someone else who is viewing a similar TV program however is focusing on what they are viewing. The gathering examination sees on how the crowd gets the message and how

Notebook Analysis Free Essays

Examination of The Notebook Movie Clip Lindsey Scott ENG225 Allison Sansbury November 18, 2012 Analysis of The Notebook Movie Clip There are numerous individuals associated with making a film conceivable. When everything is assembled it appears as if it was only one straightforward camera shot. In any case, looking nearer and at a short clasp of a film shows somewhat light on what amount was really done to make it reasonable. We will compose a custom paper test on Journal Analysis or on the other hand any comparable subject just for you Request Now The primary thing individuals notice and focus on are the entertainers. However, who advises the entertainers where to stand, what to state, and what feelings to depict? Who includes that tad of ambient melodies to draw out the outrage, misery, or love in a scene? While experiencing the â€Å"outtakes† of a film it shows that there is somebody answerable for putting the perfect shots in the ideal spot. There is something else entirely to a film than simply the entertainers and somebody shouting â€Å"cut†. Watching a clasp of the film trailer for The Notebook exposes these things. In the film The Notebook the chief is Nick Cassavetes. His job is to interpret the screenwriter’s story so the on-screen characters and team can effectively play it out. It’s up to the chief to transform the components into film with words, pictures, and sound. This unites an engaging film. Scratch had the option to take Nicholas Sparks book and bring the characters, feelings, and story to life. The way be united Nicholas Sparks’ vision and his own made an astounding film. The creation creator Sarah E. Knowles, was liable for the general look of a venture. â€Å"They direct the craftsmanship office and set developers to transform their creative mind into the real world. † (http://filmtvcareers. about. com/od/nuts and bolts/p/CP_ProdDesigner. htm). In this clasp the characters are outside a wonderful house. This setting is essentially and a region that everybody can identify with. By not having them in some fantastical spot Sarah held the practical feel to the couples contention. Workmanship executive Scott T. Ritenour over seed the masterful structure of notices and print materials, just as the recording of TV advertisements. He was the chief liable for the completed item. â€Å"The craftsmanship executive picks a picture taker, an artist, models, and any props vital for an advertisement. In the event that a print advertisement returns from the printer with a blemish, the workmanship chief is liable for correcting it. † (http://vocations. stateuniversity. com/pages/115/Art-Director. tml#ixzz2CKahNlDp) This clasp specifically is around evening time. The sky is dim with simply the lighting of the patio light and carport lights. However the lighting that the specialists utilized permits us to have the option to see the appearances on the characters faces. It sets a genuine state of mind with the additional feeling of attempting to peruse each otherâ€℠¢s faces in obscurity. As the couple quibbles to and fro they move alongside the other to attempt to peruse their outward appearances. The clasp closes with Noah heading out in his truck. As he is driving down the carport the main light is the way lights. This permits him to crash into the dull of the night and sets the idea of him being no more. As this is occurring it shows Allie remaining solitary. The dimness of the night accentuations Allie feeling alone and left behind as Noah drives away. Allie is from a well off family while Noah is very poor. All through the film you are continually reminded about their social class remaining by their appearance. In the clasp of them separating, Allie obviously is in an extremely overall quite clean dress and coat. Her hair is twisted and her characteristic cosmetics gives her the honest young lady look. She persistently has coordinating hoops to her outfits. While Noah is in a wool coat, untidy hair and utilizing his work truck. Having Noah in lower class garments while remaining before Allie’s guardians house shows the distinction and why he would feel lost. Her family has just made it exceptionally certain that they disapprove of their relationship. Harking back to the 1940’s (the time setting of the film), it was not satisfactory for a ladies from a well off family to court such a lower class man. We can see the battle and grief the two experience just to be together. Allis is constantly stressed over what every other person will think and what her folks need for her. However Noah is such a free soul and simply needs Allie to be glad. Demonstrating Allie dressed so demure and legitimate at whatever point she is around anybody yet not mindful on the off chance that she is grimy, muddled or trickling wet around Noah is an image of her affection. It shows that she is so OK with him and really couldn't care less about the cash or class sculpture. Noah attempts to put his best self forward when meeting her folks. By changing his appearance for Allie to attempt to cause her to feel progressively great and have her relationship acknowledged by her family is such a nice thought. Despite the fact that these ensemble changes are all through the film, it is Instructions to refer to Notebook Analysis, Essay models

Importance Of Article Directories In SEO - Kickass Panda Strategies

Importance Of Article Directories In SEO - Kickass Panda Strategies Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Importance Of Article Directories In SEO Kickass Panda StrategiesUpdated On 17/04/2017Author : SiddarthaTopic : SEOShort URL : http://hbb.me/2ozjSyV CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogArticle directories are playing as a major part of SEO link building strategies over years. It is a place where various authors and website owners publish their articles on various article submission sites related to express categories. There are thousands of such directories, out of which Ezinearticles, ArticleDashboard, Goarticles, Sooperarticles, etc., are some of the best directories that are available. These article directories are filled with thousands of such articles related to each category.The article that goes to article directories need not be written by professionals; it can also be written by beginner level writers. Many of the webmasters prefer automated submission tool, whi ch helps in spreading the given article in hundreds of different article directories.Out of those thousands of article directories, some of them are paid ones and some of them are free. Many times, paid directories make sure that those articles are submitted to other relevant directories too, while you can’t expect too much out of the free services.The main purpose of posting articles in article directories is that we can generate backlinks for our site and depending upon the article directory we can get traffic to our websites, which in turn helps in building the website reputation. This way, you can get more chances of getting ranked in Google’s first page. Later, professionals started calling it as Article Marketing strategy. Well Article Marketing is not just mass posting on these Directories, but yea it is one of the major part of Article Marketing.Google, has been really severe on these Article Directories over past few months. Most of the low quality directories have been de-indexed which lead to loss of SERPs for most of the webmasters who gained links from these sites. Technically, Google named this latest Algorithm as Google Panda that which slashed hundreds and thousands of low quality and no use websites.Before Panda, for those folks who write articles or content and use them as a tool or medium to earn some money, the directories enable the blogs to run on auto pilot. Even we have used RSS feeds, it makes blogging a risk-free task for the blogger, but the Search Engines have started taking some serious measures on these Blackhat techniques.Many of the article directories have a closed focus on few of the audiences for some particular topics, though they serve for various categories. Sometimes, these directories give more importance for that niche like Marketing, Online Money Making, Technology and Computers or something like Health tips. You can see, that many web-masters or self-claimed SEO experts are considering that backlinks from Article Directories have no impact currently, because of Google Panda. If you are one among them, you are travelling in a wrong path. The Article Directories still deserve the respect from Search Engines as they always had, as it is one of the major technique to build backlinks.READDo you Know the SEO Trends in 2018?But, the respect has been limited by Search Engines. They respect your links from Authority Directories, instead of getting links from crappy directories. I have personally tested this.Ive considered a couple of keywords (with similar traffic and same competition) for my 4 year Domain. For my first keyword, Ive submitted an article at Ezine articles, Sooperarticles, Articledashboard and Goarticles with 1 link/submission, while for my second keyword Ive spunned an article and shooted that into 200+ Article Directories with minimum of Page Rank 1+ (instant approval directories). Ive checked the rankings for both keywords after a week.1st keyword SERP improved by 700%2nd keyword SERP improved by 37%So, it is proved that getting links from High Quality sources will always help instead of getting hundreds of crappy links.Benefits of Article DirectoriesBelow are 5 most important benefits you get from article directories:Build great backlinksCustomize your anchor textGet syndicated with in no timeBuild status and name recognitionGain TrafficUsing the Right DirectoriesHaving seen the importance of article directories in SEO process, it’s time to take a look at the noteworthy ones; here are our top 6 contenders, that definitely help you to rank higher â€"EzinearticlesGoArticlesAmazinesSooperArticlesArticleDashboardArticlesalleyDon’t Spread Dupe ContentRather than submitting an article across 20 sources, it’d be a wiser idea to spin it as many times, as the number of copies that wish to submit across the various article directories.Only EzineArticles and some of the top article marketing directories don’t accept dupe content, while others do… But, you†™ll need to understand that submitting copies of a particular article, to hundreds of directories won’t help!The Webmasters, must keep in mind that, getting backlinks is not just the goal, you need to make sure that all your backlinks gets indexed in Search Engines and that is what exactly counts. It is also estimated that only 40% of backlinks gets indexed on an average and most of your backlinks will stay unnoticed. So, posting articles on authority websites where the crawl rate is high, helps you in many ways.This article is written by Siddartha Thota. He works as SEM for Cordell Estimator V4  which is one of the best construction estimator software.

Fair Trade Coffee Offers a Solution to the Coffee Crisis...

Fair Trade Coffee Offers a Solution to the Coffee Crisis When you buy a cup of coffee in Starbucks every morning to keep you awake through the day, do you ever think of the origins of these coffee beans? How much of those three dollars you pay in Starbucks goes to the Farmers? Personally, I’m not a coffee-drinker. But somehow I realize the big sign in front of Java City in the Reitz Union Food Court, which says â€Å"Certified Fair Trade Coffee.† I’m surprised how few students know what it means. Currently, farmers in Brazil and Vietnam grow the majority of coffee beans. These farmers then sell their beans to the middlemen who pay them low prices-an average of $0.3-0.4 per pound. The farmers are earning less or even losing for growing†¦show more content†¦As a result, wholesale coffee prices are at their lowest levels in 100 years. Back in 1997, unroasted coffee beans that had a wholesale price of $2 a pound dipped to under 50 cents a pound in 2002, a price below many farmers’ production cost. Since farmers couldn’t afford the proper working conditions, the beans would be grown using the twelve most health-threatening types of pesticide. Furthermore, â€Å"With low prices, farmers tend to reduce inputs and take less care of the trees. In some cases this means that it is easier to cut down forest for plantations rather than care for existing ones,† said Nà ©stor Osorio, executive director of the ICO (Roach). The farmers could not afford to improve organic growing conditions and develop higher quality coffee beans. It dir ectly reduces the range of quality and varieties of coffee we are obtaining! According to Liam Brody, a program coordinator for Oxfam America in Boston, the situation was so adverse that â€Å"hundreds of thousands of coffee farmers in Africa and Central and South America have lost their jobs as farmland is converted to other agricultural uses such as livestock grazing or the cultivation of illicit drugs†(Roach). To alleviate the coffee crisis, Fair Trade coffee is the most appropriate action. TransFair is the only organization in the United States to determine whether or not coffee beans meet fair trade standards- â€Å"an importer must meet stringent international criteria; paying a minimum price perShow MoreRelatedThe Cadbury Case : Changing Nature Of Csr And Its Effect On Relationship Between Business And Society1453 Words   |  6 Pagesopportunities such as ethical brand. Its ethically sourced cocoas will benefit local producers as well as enhance the brand’s image In a globalized economy, economic growth comes along with problematic social impacts. 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Implementing Core Tested Programs For Schools - 1396 Words

In order to revamp Core tested programs, schools have been shifting focus to those areas and changing instructional times for various classes, which prevents students from achieving their full potential in the affected classes. Instructional time is important, especially in the fine arts. In order to have an arts program with the tangible results and benefits previously explained, elementary students require to have at least 50 hours of instructional time in order to give them a solid base in art disciplines (Good, 374). The schools who would prefer to focus their resources on the Core tested programs will see improvement in the Core areas, but there are other subjects that leave a footprint along the beach of test scores that help improve†¦show more content†¦Those 20 minutes could be saved and utilized to work towards a plethora of options ranging from improving test scores to regular class work to more in depth lectures. Rearranging instructional times in favor of Core te sted programs prevents the affected classes from succeeding in teaching their students the best they can. They aren’t able to give the students what they need to succeed in a weakened instructional period, which prevents them from achieving to the best of their abilities and thus denies them from an equal education where all students have the same opportunities. Establishing new national fine arts standards and programs from previously attempted standards will give students equal opportunities to succeed and develop themselves to their full potential. These standards would be a refined and reshaped version of the 1992 and 1994 attempted national standards for fine arts, but would be integrated with Common Core values and lessons (National Association for Music Education). Refining the following standards to meet today’s technological standards would be beneficial for fine arts students because they would have applications to what they are learning and would be able to use Common Core’s goals to positively impact each student; three sections by grade level: K-4, 5-8, and 9-12 all with different but similar standards (6 in total) and benchmarks (44 in total) for each different fine arts

The Laws Enforced By Police Have Multiple Effects On The...

The laws enforced by police have multiple effects on the citizens that they control. Quite often, these laws are too harsh and upheld as a means of catching the minor crimes as opposed to the more severe ones. This creates an effect on citizens that manipulates their minds and emotions. The criminals become easier to pick out of the crowd and revert to a life of crime rather than back into society as honest citizens. People in society live in fear of whether they did or are going to do something wrong or not and of the criminals who come back into society. In some cases, physical violence is the result of a confrontation between an officer and a criminal. Police enforcement tactics impair criminals and regular citizens in society both†¦show more content†¦Many officers find that their excuse for this racial profiling is that they are not actually racially profiling since the people who they stop-and-frisk are subject to this tactic because of the area they live in. Hot spot policing is another tactic used by the upholders of the law that supposedly avoids profiling. In the article The Caging of America by Adam Gopnik, he states that â€Å"In the nineties, the N.Y.P. D. began to control crime not by fighting minor crimes in safe places but by putting lots of cops in places where lots of crimes happened† (Gopnik). This allows officers to get away with profiling because the neighborhoods they searched had mostly people of the same color. The areas subject to hot spot policing include the slums or ghettos. Back alleyways and dark buildings can provide cover for criminals but also become targets for officers to check these areas routinely. Others most often see cops in these areas of higher crime. Officers that bring in more criminals are paid more and so are encouraged to find these areas rather than singular crimes occurring over vast distances. Too often, hot spots encourage officers to bust cases in quantity and not quality in relation to the intensity of the crime committed. These lower crime busts come from officers getting too comfortable after all the major crime offenders are locked away. For example, the common and relatively harmless drug marijuana is a

Concepts about a Prince Among Men

Question: Describe about A Prince Among Men of Concepts and Definition? Answer: Executive Summary : The research draws attention to desirable traits in an entrepreneur by discussing about Dr Sam Prince. It throws light on the life of this man of Sri Lankan heritage who is also a doctor in Australia. The journey undertaken by Sam takes him through different stages of learning through experience. This report will discuss how entrepreneurship is not about making huge profit but supporting the society and less privileged communities to grow. It is lot more about providing a helping hand and taking on challenges. The report finds that for entrepreneurship and aid work a clear understanding of basic human right and responsibility is a must. Whether its a business or aid work, the approach should be backed with same rigour. The entrepreneurs should have a vision to figure out the opportunity and back themselves to fill it. There is no need to be bogged down by barriers and the real challenge lies in pushing through them. This report evaluates this and concludes that an entrepreneur thrives on challenges and by not giving up. Introduction The report discusses the entrepreneur approach of an individual who was motivated to do something. At a young age of 21, Sam Prince started a restaurant chain called Zambrero while pursuing a medical career. He was able to extend it to 17 stores holding down a full time doctors job. There was no stopping him as he set up the Emagine foundation and built 15 schools throughout Sri Lanka, Vietnam, and northern extremes of Queensland. Later, Sam founded an organisation named One Disease at a Time in 2010. It works on eradicating scabies, a widespread disease among indigenous communities. No surprise, all his efforts were recognized and rewarded (Ondernemerstest 2010). Dr Sam Princes story should be inspiration to the budding entrepreneurs. The 28 year old Sri Lankans journey reveals how the passion and vision weaves a magic and takes one to greater heights. He was able to view the gap in the local market for fresh, healthy and gourmet Mexican food (Australia Unlimited 2012). Analysis of Entrepreneur traits/characteristics An entrepreneur has a tremendous amount of self awareness and Dr Sam Prince is a great example. Instead of brainstorming with ideas, he decided to follow his passion and set up a Mexican restaurant. Working as a chef with a Mexican restaurant, he was able to figure out the possibilities and market for fresh and healthy Mexican food. The self starter approach of an entrepreneur is also clearly visible. A business benefits from the opportunities grasped and thinking through the possibilities and practicalities is a trait of entrepreneur. Dr Sam Prince is quite an example (Assamagribusiness 2010). An entrepreneur, like a leader is not afraid to take on challenges. Elimination of scabies from East Arnhem Land was a very difficult task, as mentioned by Professor Bowden. Like a brave and resilient soldier, Sam Prince started One Disease at a Time in 2010.It focuses on working day and night to eradicate the disease called scabies which is quite common among indigenous communities. Building relationships and ability to forge and maintain social ties comes naturally to an entrepreneur. Dr Sam Prince met Frank Bowden, a medicine professor who had eradicated a STD in four years with limited funds and resources. Thus, he was inspired to set up One Disease at a Time. An entrepreneur pushes to make things happen and grows business by the expansion of work force. Prince started the Emagine foundation and built schools. Though plate for plate initiative, it donated to the developing world. It teamed up with distribution associate, Action Against Hunger and delivered up to 27000 food plates to Liberias Therapeutic Feeding Centre (Kmu 2002). An entrepreneur is also a learner who seeks knowledge to grow business by smart improvements. Throughout his journey, Dr Sam Prince shared the three important lessons which he had learned. Firstly, to pursue any aid work, a clear cut and in-depth understanding of basic human right and basic human responsibility is required. It is necessary to run a simple aid organisation with the same rigour as if running a business. An agenda, be political, religious or financial should not be at the heart or anywhere to succeed with integrity (Thecis 2011). Recent Trends in Social Entrepreneurship Social entrepreneurship is an attempt to draw upon the business technique to find solutions for social and community problems. The social entrepreneurs are people with creative solutions to the most pressing social problem of the society. These people adopt a mission or creating and sustaining social value. They recognize and relentlessly pursue fresh opportunities to serve the mission. Social entrepreneurs are involved in the procedure of continuous learning, adaptation and innovation. Dr Sam Prince started Emagine Foundation with a vision to build schools all over Sri Lanka, Vietnam and Queensland. His plate for plate initiative was dedicated to donate a plate of food for the needy with the selling of each meal at Zambrero. Thus, his social initiative was improving the lives of thousands through his innovative business, medical and aid projects (Global research 2011). Sam took his social entrepreneurship to a different level with One Disease at a Time organisation. It was a fruitful exercise in eradicating scabies which was a common disease among indigenous communities. Thus, he served to the health care needs of the unprivileged community. The public education campaigns run by him in Sri Lanka led to the reduction in the number of death from dengue fever and snake bites (entreprenorsofkapsforum 2011). Job and employment creation is a great contribution of social entrepreneurship. The estimates may vary from one to seven percent of the people employed in this sector. Skills and job training to certain segments of society are provided including disabled, homeless, long term unemployed, gender discriminated women, etc. Some of the major societal issues and problems can be addressed such as mental ill health, HIV, crime, drug abuse, etc (Potrerogroup 2011). The three recent trends which illustrate the social entrepreneurship movement are discussed as below: Crowdfunding: More and more entrepreneurs are increasingly looking at crowdfunding to gather funds for their own start-ups. With a solid and compelling social mission, the organisations may reach out straight to entrepreneurs. Apart from gathering financial support, crowdfunding encourages the inclusion of new voices and ideas to build and expand sustainable humanitarian enterprises. It involves engaging people with experience in social sector to collaborate with people that have worked in entrepreneurship, research, design and business (UNescap 2012). Innovation in renewables: With the rise of global population, the need for affordable and renewable energy continues to grow with power demands of people. Several industrialized countries have begun to lower or slow down the creation of greenhouse gas emissions. Newer technologies and techniques are starting to dominate the market and revolutionize the social entrepreneurship movement. Compared to conventional wind turbines, an energy kite has been invented which lower the installation charges by up to a whopping 90%. Various online education courses: The open online courses are certainly growing in popularity. Many of these courses are free of cost to all those people have an access to internet. Educational institutions are striking deals with tech giants to reach as many people as possible (Oecd 2013). Conclusion: The case study reflected upon the aspects of entrepreneurship from a different perspective. It revealed how positive intentions in entrepreneurship can bring long lasting development and prosperity. More and more people like Mr Sam Prince are required in the world. The entrepreneurship traits shouldnt be restricted to some core points. This is because people like Sam give a new definition to social entrepreneurship in more ways than one. Social entrepreneurship has placed a strong foot and made its mark in the world influenced by probabilities and calculations. It tackles major social issues, ranging from fighting poverty to raising the college enrolment rate of the low income students. It often sees and acts on the things missed by others. It creates opportunities, solutions and innovate newer approaches. 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